You'll find the unique, the one-of-a-kind, the precious, the delicious and the off-beat at Palafox Market in Downtown Pensacola! Ride the free trolley between the two market locations at MLK Plaza and Plaza Ferdinand Saturdays from 9am-2pm.

Dating back 450 years as the first European settlement in the United States Pensacola has a rich and colorful history, and the heart of the city is its downtown. A refreshing blend of historic resolve and cosmopolitan progress defines Downtown Pensacola. Visit and you'll see why it was voted "Florida's Greatest Place" in a poll conducted by the American Planning Association.

The New Palafox Project is a $10 million reinvestment improving infrastructure, safety, accessibility, and the visitor experience—modernizing our iconic street while preserving its historic character.

This year, the Downtown Improvement Board is bringing you March Wine Madness presented by Levin Papantonio Law Firm. Think bracket-style competition, but with wine instead of basketball and way more fun! We’re featuring 16 wines over the course of 6 weeks, and you get to taste and vote for your favorites.

The "All I Want" giveaway is back, and you can win weekly prizes! All you have to do is upload your receipts from any participating downtown shop, restaurant, bar or gallery dated between March 8 - May 24, 2026. For every $10 you spend, you'll get one entry. Enter as often as you'd like for a chance to win amazing weekly prizes!

Give the gift of Downtown Pensacola! One digital gift card. So many local favorites. Shop. Dine. Sip. Explore. Support local businesses while giving the perfect gift.

One Friday evening each month, Palafox Street closes to traffic and transforms into an outdoor festival of art, music and food. Gallery Night is the perfect opportunity to experience Pensacola's thriving art scene and downtown's eclectic mix of sights, sounds and flavors.

Jefferson Street Garage Art is Pensacola's largest mural, a 3,000 sq. ft. work painted on the easterly facing wall of the downtown Pensacola parking garage created by local artists Evan Levin and Ashton Howard.

Take in the fresh air and enjoy the beauty of a Gulf Coast sunset or a breaktaking Blue Angels Practice sailing with Pensacola Bay City Ferry, departing from Downtown Pensacola!