Name: Downtown Improvement Board
Address: 226 South Palafox Place, Suite 106, Pensacola, FL, 32502, US
Telephone: +1-850-434-5371
Price range: $$

Jefferson Alley in Downtown Pensacola Gets a Colorful New Life
Posted: Jun 05, 2026 02:01 pm Updated: Jun 05, 2026 02:01 pm

Umbrella Sky-inspired installation suspended above the alley. The colorful display is inspired by the original Umbrella Sky Project that debuted during the 2017 Foo Foo Festival and quickly became one of downtown's most photographed destinations.
Downtown Improvement Board Bringing Back Umbrella Sky-Inspired Installation in Jefferson Alley
Posted: May 15, 2026 10:25 am Updated: May 15, 2026 10:26 am

One of downtown Pensacola’s most recognizable and shared public art experiences is making a return.
March Wine Madness
Posted: Mar 13, 2026 09:57 am Updated: Mar 17, 2026 05:39 pm

It’s bracket time and Pensacola wine lovers are invited to sip, vote, and celebrate March Wine Madness with us in Downtown Pensacola.
Hop on Downtown to the Palafox Easter Market
Posted: Mar 13, 2026 12:00 am Updated: Mar 19, 2026 04:08 pm

Celebrate Easter in Downtown Pensacola with the Easter Edition of the Saturday Palafox Market!
"All I Want" Giveaway — Construction Edition!
Posted: Mar 09, 2026 02:57 pm Updated: Mar 09, 2026 02:58 pm

Shop downtown between 3/8 and 5/24, upload the receipt, win big prizes!