Annual Business Census & Survey

Click on one of the following categories for results.

Overview

Overview

The DIB's Business Development Committee sponsors this research effort each year to help with the following goals:

Accurately identify and count downtown employment and business activity
Obtain feedback from downtown businesses that will better help us identify and respond to opportunities and challenges facing the downtown area
Measure trends of leading economic indicators for tracking and evaluating the progress of ongoing downtown development efforts
Create a third party information resource for prospective tenants, investors, and developers interested in establishing or expanding a presence in downtown Pensacola.

Most downtown organizations in other cities collect this type of information annually. In order to be more successful in its undertakings, the DIB collects this data on the downtown business area.

All of this data is based on a 95% rate of confidence, and was compiled between March and May 2007, with March 1st being the benchmark each year for the data collection and comparison.

Overview – Map

Overview – Map

Census Results

The 2007 Downtown Business Census shows that as of March 1, 2007 there were 567 (up by 5.6% from last year) businesses, organizations and government entities in the census area. The census also shows that there are 8,715 employees within the same area.

Downtown Business Units by Industry Sector	Number of Enterprises
Utilities	1
Construction	7
Manufacturing	12
Wholesale Trade	11
Retail Trade	56
Information	12
Finance & Insurance	61
Real Estate;	47
Professional, Scientific & Technical Services	181
Management of Companies and Enterprises	4
Administration and Support	16
Educational Services	11
Health Care and Social Services	24
Arts, Entertainment and Recreation	13
Accommodation and Food Services	58
Repair Services	5
Personal & Laundry Services	15
Religious, Grant-making, Civic and other Similar Organizations	20
Public Administration	6
Other	7
TOTAL	567

Number of Employees by Industry Sector

Number of Employees by Industry Sector	Number of Enterprises
Utilities	300
Construction	74
Manufacturing	124
Wholesale Trade	85
Retail Trade	470
Information	570
Finance & Insurance	940
Real Estate;	309
Professional, Scientific & Technical Services	1882
Management of Companies and Enterprises	34
Administration and Support	80
Educational Services	188
Health Care and Social Services	391
Arts, Entertainment and Recreation	416
Accommodation and Food Services	1310
Repair Services	14
Personal & Laundry Services	84
Religious, Grant-making, Civic and other Similar Organizations	201
Public Administration	1129
Other	114
TOTAL	8715

Business Size

Business Size	Employees
Less then 10 Employees:	399
10 to 25 Employees:	99
26 to 100 Employees:	58
100 or more Employees:	11

Business Longevity

Business Longevity

Majority Ownership of Downtown Businesses

Majority Ownership of Downtown Businesses

Business Health

Business Health

Lease Term Expriation

Lease Term Expriation

Impressions of Downtown

Impressions of Downtown

To determine what amenities help attract and retain businesses to the downtown area, we asked business owners and managers to list the top three factors they like about downtown, as well as a few other questions regarding their use and enjoyment of downtown.

Factors Most Important for Businesses Locating and Staying Downtown

2006