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2012 Business Census & Survey

The DIB's Business Development Committee sponsors this research effort each year to help with the following goals:

Accurately identify and count downtown employment and business activity
Obtain feedback from downtown businesses that will better help us identify and respond to opportunities and challenges facing the downtown area
Measure trends of leading economic indicators for tracking and evaluating the progress of ongoing downtown development efforts
Create a third party information resource for prospective tenants, investors, and developers interested in establishing or expanding a presence in downtown Pensacola.

Most downtown organizations in other cities collect this type of information annually. In order to be more successful in its undertakings, the DIB collects this data on the downtown business area.

All of this data is based on a 95% rate of confidence, and was compiled between March and May 2012, with March 1st being the benchmark each year for the data collection and comparison.

Click the panels below to expand/collapse the data.

Number of Business Units by NAICS Code

	2005	2006	2007	2008	2009	2010	2011	2012	Variance '11-'12	Variance '05-'12
Utilities	2	2	1	1	1	2	2	2	0	0
Construction	5	7	7	9	9	10	12	12	0	+7
Manufacturing	13	12	12	10	9	11	10	10	0	-3
Wholesale Trade	13	11	11	18	19	14	11	11	0	-2
Retail Trade	51	59	56	53	55	52	55	57	+3	+6
Information	14	13	12	15	14	18	16	14	-2	0
Finance & Insurance	41	46	61	56	52	45	43	52	+9	+11
Real Estate	32	43	47	46	43	40	46	46	0	+14
Professional, Scientific & Technical Services	153	175	181	185	202	208	207	221	+14	+68
Management of Companies and Enterprises	2	4	4	2	4	4	4	4	0	+2
Administration and Support	24	17	16	21	25	25	26	31	+5	+7
Educational Services	8	7	11	13	12	12	10	13	+3	+5
Health Care and Social Services	20	23	24	24	33	37	39	40	+1	+20
Arts, Entertainment and Recreation	11	13	13	16	16	16	17	16	-1	+5
Accommodation and Food Services	49	52	58	57	58	60	69	69	0	+20
Repair Services	6	5	5	6	6	6	4	4	0	-2
Personal & Laundry Services	10	14	15	15	14	14	18	21	+3	+11
Religious, Grant-making, Civic and other Similar Organizations	19	20	20	18	23	24	24	25	+1	+6
Public Administration	5	6	6	9	8	8	7	6	-1	+1
Other	8	8	7	6	4	8	5	7	+2	-1
TOTAL	486	535	567	583	607	613	624	661	+37	+175

Total Businesses by Year

	2005	2006	2007	2008	2009	2010	2011	2012
Number of Businesses	486	535	567	584	607	613	624	661
Variance from previous year		+9.2%	+5.6%	+3.2%	+3.8%	+0.01%	+1.8%	+5.6%
Variance from 2005			+14.3%	+17%	+19.9%	+20.7%	+22.12%	+26.5%

Business Health

Business Health	2005	2006	2007	2008	2009	2010	2011	2012
Improved	72%	74%	64%	48%	37%	42%	44%	52%
Stayed the Same	23%	20%	26%	36%	33%	37%	37%	36%
Declined	5%	6%	10%	16%	30%	21%	19%	12%

Plans for Expansion within the Coming 18 Months

	2005	2006	2007	2008	2009	2010	2011
Yes	66%	38%	39%	25%	26%	23%	27%
No	34%	62%	61%	75%	74%	77%	73%

Lease Expiration

Number of Employees by Industry Sector

	2005	2010	2011	2012	Variance '11-'12	Variance '05-'12
Utilities	405	440	433	491	+58	+86
Construction	45	39	55	61	+6	+16
Manufacturing	128	136	94	82	-12	-46
Wholesale Trade	77	68	70	82	+12	+5
Retail Trade	349	331	364	349	-15	0
Information	640	400	458	440	-18	-200
Finance & Insurance	812	700	729	748	+19	-64
Real Estate	214	179	187	136	-51	-78
Professional, Scientific & Technical Services	1829	1886	1924	2049	+125	+220
Management of Companies and Enterprises	22	39	15	52	+37	+30
Administration and Support	160	283	320	321	+1	+161
Educational Services	167	261	246	193	-53	+26
Health Care and Social Services	387	361	444	630	+186	+243
Arts, Entertainment and Recreation	386	508	658	644	-14	+258
Accommodation and Food Services	1285	1324	1653	1783	+130	+498
Repair Services	29	18	12	14	+2	-15
Personal & Laundry Services	59	86	108	115	+7	+56
Religious, Grant-making, Civic and other Similar Organizations	203	216	215	201	-14	-2
Public Administration	1439	1836	1618	1640	+22	+201
Other	127	178	94	95	+1	-32
TOTAL	8763	9289	9697	10126	+429	+1363